The World’s Most Famous Soccer Club Just Put Its Fate in the Hands of a Cycling Guru

In the barren decade since Manchester United last won English soccer’s league championship, it has at various points put its fates in the hands of a German tactics sage, one of the club’s commercial directors, and former JPMorgan banker. They combined to bring the club exactly zero English championships. 

Now, following last month’s acquisition of a 25% stake in United by the Ineos sports group, United is trying a more extreme approach. One of the most famous soccer teams on Earth is turning to a professional cycling guru.