A fierce rooftop fire on Manhattan’s Upper East Side sent thick black smoke billowing over East 95th Street on Friday morning, prompting a massive emergency response.
The blaze broke out around 10:04 a.m. atop an apartment building, with residents reporting a “loud boom” just moments before flames and embers erupted, reported The Mirror. Dramatic footage shared on social media showed dense plumes of smoke rising between high-rises as onlookers watched from nearby windows.
According to the FDNY, more than 100 firefighters and EMS personnel rushed to the scene, quickly escalating the incident to a three-alarm fire by 11:06 a.m. Photos taken after the flames were partially contained showed a charred section of the roof littered with debris.
🚨BREAKING: WHAT THE HELL JUST HIT NEW YORK CITY?
Massive explosion rocks the Upper East Side. Over 100 firefighters and first responders on scene.
Cause still a mystery. pic.twitter.com/XNCV1uXD17
— HustleBitch (@HustleBitch_) August 15, 2025
Officials have not reported any injuries, but warned that smoke will linger in the area for hours. Residents have been advised to keep their windows closed, and commuters are facing delays due to emergency activity in the neighbourhood.
A three-alarm designation indicates a large and complex fire requiring extensive resources, including multiple ladder trucks, fire engines, and specialist units. Crews remain on site to prevent flare-ups and assess structural damage.
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