What Is Digital Marketing?
Most people do a poor job of nailing down the definition of digital marketing. The term is less vague than you might imagine from the outset.
What is digital marketing? Any type of marketing for products or services that use electronic devices.
If you can believe it, digital marketing is nothing new. Digital marketing came on to the scene as electronic devices entered our lives. People often assume that digital marketing is all about content marketing and social media. While these exist as types of digital marketing, they are not all encompassing. Digital marketing happens online and offline.
We’ll touch on offline marketing at the end of this article, but the majority of our time together will consist of online marketing tactics. You need both forms of digital marketing for a super effective marketing strategy. If you’re wondering why digital marketing matters at all, read on!
Types of Digital Marketing
We’ve arrived! It’s time to dive head first into 9 types of digital marketing. Types of online digital marketing include:
- Search Engine Optimization (SEO)
- Search Engine Marketing and Pay-Per-Click Advertising
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
- Viral Marketing
- Mobile Phone Advertising
Looking for an effective way to boost traffic to your site and attract more buyers to your business?
Feeling overwhelmed by the countless types of digital marketing you could use?
Doonited is here to help.
Digital marketing is not just a buzzword thrown around at networking events. You need to understand the types of digital marketing at your disposal. You need to use these methods to stay afloat in a sea of digital competition and stand out from the crowd.
Ask yourself, “Do I really know what digital marketing is?”
If you answered no, that’s okay.
In this article, we’ll discuss the in’s and outs of digital marketing. We’ll go over the term’s definition, importance, and teach you how to use 9 types of digital marketing.
By the end, you’ll feel confident in your ability to employ digital marketing as an effective part of your overall marketing strategy.
Why Digital Marketing Matters
The amount of time we spend connected to our electronic devices increases every day. In fact, Americans spend over 11 hours each day using electronic devices. I know what you’re thinking: “but there are only 24 hours in a day.”
This might scare you, but we’re so close to spending every waking hour on electronic devices, digital marketing is more important and impactful than ever before. Without digital marketing efforts, you stand to reach almost no one. As a result, your business will get left in the dust. Don’t get left behind. Consider the following types of digital marketing and think about which ones work best for your industry, your company, and your audience.
What does digital marketing involve?
If you’re thinking of delving into the digital world but you’ve never done it before, you may be wondering: what does digital marketing involve?
We talk about it, some of us write about it, we read about it, and most of us do it without even noticing, but – particularly if you’re just setting up a new business or you run a small business, you may not have started this formally yet; in which case, you may be wondering: what does digital marketing involve?
Although it may sound a little abstract and something reserved mainly for millennials or massive, international corporations worth millions of pounds, digital marketing is a really effective, and cost effective, way to raise awareness for your business, foster relationships with your customers, monitor the reputation of your brand, and increase your sales.