KKR star Rinku Singh invests INR 1.9 crores in Gaurav Taneja’s startup

Rinku Singh has reportedly invested about INR 1.9 crores in a startup named ‘Beastlife’. The KKR star seems to be inspired by the fitness and other benefits the startup provides, which is founded by the popular YouTuber and fitness Influencer, Gaurav Taneja. The KKR batter is named as the Brand Ambassador of the startup.

With Rinku’s investment, the brand value of Beastlife is around INR 120 crores. The startup aims to promote ‘clean and effective supplements within the athlete community’. It is an online platform that supplies sports nutrition and bodybuilding supplements. After his salary was increased in the IPL 2025, the KKR star opted to invest in Beastlife.

As per DNAIndia, Taneja spoke about Rinku in a press release and felt the importance of having someone like him onboard. The Beastlife founder said the Indian batter is an embodiment of everything the startup stands for. He felt Rinku joining them meant their commitment towards building the brand, which can be trusted as a fitness community in India.

Rinku’s belief in BeastLife goes beyond just partnership: Startup’s co-founder

“Rinku embodies everything BeastLife stands for – discipline, performance, and authenticity. With Rinku joining the BeastLife family, we’re reinforcing our commitment to building a brand that India’s fitness community can truly trust,” Taneja confirmed Rinku joining Beastlife as the Brand Ambassador.

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Raj Gupta, the co-founder of the startup, gave his opinion on Rinku’s addition. Gupta felt Rinku’s investment went beyond partnership and added that it aligned with their aim and the future of the fitness culture in India. Gupta felt Rinku’s addition was a sign of validation for their good purpose.

“Rinku’s belief in BeastLife goes beyond just a partnership. He aligns with what we’re building and wants to help shape the future of fitness in India. His support is a huge validation of our purpose,” the Beastlife co-founder said in the press release. Rinku will be in action in the 31st match of the IPL 2025 against PBKS in Mullanpur.

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