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Cellecor Gadgets to adopt six-pronged growth strategy – Details

Cellecor Gadgets to adopt six-pronged growth strategy – Details

Homegrown tech brand Cellecor Gadgets has announced a six-pronged strategy to target growth in the financial year 2024-2025. According to the company, the strategy encompasses various aspects of operations and marketing to drive growth and ensure market leadership. 

As part of the strategy, the company will work on strengthening manufacturing arrangements, effective inventory management,  increasing product availability and visibility, and building a strong brand presence – which will also involve partnering with celebrities for endorsements that will enhance brand credibility and appeal and workforce augmentation.

Cellecor Gadgets offers a diverse range of products, including mobile phones, smart TVs, speakers, neckbands, TWS, soundbars, smartwatches, Washing Machines and others
Meanwhile, the homegrown company Cellecor registered a total revenue of Rs 500 crore in the fourth quarter of financial year 2024. Here are the key takeaways from the quarterly results announced by the company.

For FY24 compared to the corresponding FY23, the company reported:

Total Revenue at Rs 500.52 Crore v/s Rs 264.35 Crore (+ 89.33%)

EBITDA at Rs 29.65 Crore v/s Rs 12.57 Crore (+ 135.93%)

PAT at Rs 16.09 Crore v/s PAT of Rs 8.07 Crore (+ 99.39%)

For H2 FY24, compared to the H1 FY24, the company reported:

Total Revenue at Rs 290.80 Crore v/s Rs 209.66 Crore (+ 38.70%)

EBITDA at Rs 16.91 Crore v/s Rs 12.74 Crore (+ 32.68%)

PAT at Rs 9.07 Crore v/s Rs 7.02 Crore (+ 29.27%)
Earlier, the company forged a strategic partnership with CashKaro to help consumers buy products from the company at special discounts and cashback.

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